
How a little white cat reminded me about trust, in life and marketing!
Those that know me well know I'm a bit of a cat freak. I have literally had a cat living with me at all times except for a few college years. So, when a tiny, skinny white cat started showing up in my backyard, I took it upon myself to be its caregiver. I told myself I would just fatten her up a little, and that was it. I left some kibble out for her with a bowl of water. A few hours later, it was gone. I wouldn't see her every day, sometimes a week would go by and I would ge

Embracing Online Video
Ugh! I can already hear the collective groans... "Do I really have to be on camera talking to people???" Well, if you are planning to promote your business online, the answer is Yes. It is predicted that 74% of all internet traffic in 2017 will be video-based! 52% of marketing professionals worldwide name video as the type of content with the best ROI. Does that mean it's not scary, especially for those of us online marketers that chose online marketing specifically so we wou

Vulnerability = Connection
This past weekend I attended an awesome conference - The Online Video Marketing Summit. I learned SO many valuable tips to create much better videos than what I was putting out into the Universe. One of the things that came up over and over was people being fearful in front of the camera, afraid to look dumb, say the wrong thing, stumble, etc. I have watched so many polished video marketers, that I too had these fears. It was wonderful to be in a room with fellow scared peopl