by Eva Benoit
When starting a new business, you may feel as if you’re operating in virtual isolation from the rest of the world. You don’t know what you don’t know, and so you’re left to wing it and hope for the best. However, you’ll soon discover that, in order to succeed, you need to take a deliberate and strategic approach to marketing your business. It’s not enough to simply shout about your new business—you need to think about how you’re going to stand out from your com
Are you looking for a way to structure your social media content? Do you feel like you're posting all over the place, and not getting very good results? A content pillar strategy might be the answer. In this article, we'll discuss what content pillars are, and how you can use them to create a cohesive social media plan. Let's get started! What are content pillars? A content pillar is a central topic or theme that can be used as the basis for many different types of content.