By Corey C. Walker You’ve probably heard this before: People buy from brands they trust. But here’s the thing, trust doesn’t magically appear because you posted a cute product photo or dropped a “link in bio.” Trust is built post by post, story by story, and interaction by interaction. If your Instagram feed feels a little random or you’re not seeing much engagement, you might not have a trust strategy. The good news? You can fix that quickly. Let’s talk about the 5-post Inst

By Corey C. Walker Let’s get this out of the way right now: your newsletter is not your diary . I know, I know, you’ve worked hard on your business. You’ve got new products, exciting updates, maybe even a shiny new office plant. But here’s the truth: your subscribers didn’t sign up to hear about your every move. They signed up because they want something for themselves . That might sting a little, but it’s actually great news. It means your newsletter has one job: to serve yo

By Corey C. Walker Let’s be real: your email subject line is the first handshake between your brand and your audience. And if that handshake is limp, awkward, or forgettable, you’ve already lost. In the inbox jungle, your email is one of hundreds. So how do you get people to stop scrolling and actually click? The answer lies in psychology, the art and science of understanding what makes people feel, react, and act. Let’s break down what actually makes a subject line click-wor

If you’ve been scrolling through Instagram lately, you’ve probably noticed one thing: Reels are everywhere ! They’re fun, fast, and...

By Corey C. Walker If you’ve ever felt like you’re playing a guessing game with Instagram’s algorithm, you’re not alone. One week your...