By Corey C. Walker If you are a small business owner trying to grow on Instagram you have probably heard that reels are the key to reach. You post one, maybe two, and then nothing happens. Views are low, engagement is minimal, and it feels like a waste of time. Here is the reality. Most small business reels flop because they are created without a strategy. Reels are not just short videos. They are attention grabbing, story driven, and designed to create action. Once you under

By Corey C. Walker Let me be clear, evergreen content isn’t a tactic, it’s a strategy . In 2026, algorithms change weekly, trends burn out in days, and attention is the most expensive currency online. Evergreen content is what cuts through all of that noise. It’s content that keeps working  long after you hit publish. It educates. It positions. It compounds. Here’s why evergreen content continues to outperform the hype. Authority That Compounds When you consistently create co

By Corey C. Walker Instagram is one of the most powerful platforms for small businesses. It can build brand awareness, connect you with your audience, and even drive sales. Yet so many small business owners struggle to see results. The truth is most of the time it is not because Instagram does not work. It is because of avoidable mistakes that silently sabotage your efforts. Here are the seven most common Instagram mistakes I see small businesses make. 1. Posting Without a Pl