by Corey C. Walker Hashtags…these have been a topic of discussion over the past few months ever since Adam Mosseri, head of Instagram, mentioned they aren't that valuable. However, most social media professionals beg to differ. If you are using hashtags that are super relevant to your audience, it can help you get found! Why Should I Use Hashtags? Hashtags start with the # sign, and are followed by a word, phrase, number, or emoji. Once that hashtag is added to your post, it

By Corey C. Walker Did you know that each feature on Instagram has a purpose? Whether first intended by Instagram or not, the different sections of Instagram appeal to different stages in the life cycle of your audience, and different content works better in each area. Let’s go through each feature in the order of a sales funnel. If you are new to sales funnels, picture a large funnel where your brand new prospects are at the very top (wide audience), and as they get to know