By Corey C. Walker Meta recently rolled out a new Instagram feature called “Instants,” and while most people will probably scroll past the announcement, service businesses and local companies should actually pay attention to what this means. Because this update says a lot about where social media marketing is headed next. The entire feature is built around quick, in-the-moment content. Less polished editing, less overproduced videos, and more casual updates shared throughout

By Corey C. Walker There’s a quiet misconception spreading through small business and marketing circles: “If I just automate everything with AI, I’ll save time.” You won’t. In fact, if you automate the wrong things, you’ll waste more time cleaning up bad outputs than you would’ve spent doing it manually. The real advantage of AI isn’t full automation, it’s strategic automation. Let’s break down where AI actually saves time… and where it quietly makes things worse. The Core Pr