By Eva Benoit As an entrepreneur, you probably spend lots of time thinking of ways to grow your business. One way to expand your reach is to publish a newsletter. It keeps you connected and provides interesting and helpful information to your clients. If you’re on the fence, The Marketing Specialist wants to help with the following advice. Why Newsletters Work Is it worth the effort to create a newsletter? The answer is yes. According to research, consumers buy from marketing

By Bill Raymond This is a special guest post by my Dad, Bill Raymond! He has decades of experience as a sales and marketing expert, and will be popping on here from time to time with his wisdom! I like to think I got my marketing chops from my Pops! The goal of using Instagram to market your products or services is ultimately to sell them. People often use the terms “marketing” and “sales” interchangeably, but they are distinctly different. Marketing is the presenting of the