By Corey C. Walker If you are a small business owner trying to grow on Instagram you have probably heard that reels are the key to reach. You post one, maybe two, and then nothing happens. Views are low, engagement is minimal, and it feels like a waste of time. Here is the reality. Most small business reels flop because they are created without a strategy. Reels are not just short videos. They are attention grabbing, story driven, and designed to create action. Once you under

By Corey C. Walker Let me be clear, evergreen content isn’t a tactic, it’s a strategy . In 2026, algorithms change weekly, trends burn out in days, and attention is the most expensive currency online. Evergreen content is what cuts through all of that noise. It’s content that keeps working  long after you hit publish. It educates. It positions. It compounds. Here’s why evergreen content continues to outperform the hype. Authority That Compounds When you consistently create co

By Corey C. Walker Instagram is one of the most powerful platforms for small businesses. It can build brand awareness, connect you with your audience, and even drive sales. Yet so many small business owners struggle to see results. The truth is most of the time it is not because Instagram does not work. It is because of avoidable mistakes that silently sabotage your efforts. Here are the seven most common Instagram mistakes I see small businesses make. 1. Posting Without a Pl

By Corey C. Walker If you are a small business owner trying to keep up with marketing you probably know the feeling. One minute you are posting on social media. The next you are tweaking your website. Then you remember you still need to send that email newsletter. It is a lot. And it often feels like there is never enough time to do it all. Here is the good news I share with clients all the time. You can simplify your marketing. You can get organized. You can save hours each

By Corey C. Walker If you are a small business owner you have probably heard the same advice on repeat. Create more content. Post more often. Make more videos. Write more blogs. It sounds good in theory but in real life you are already juggling sales, customer service, bookkeeping and about fifteen other roles. The last thing you need is another pressure to pump out endless posts that may or may not work. Here is the truth I tell clients every day. You do not need more conten

By Corey C. Walker If you’re a small business owner, you’ve probably asked yourself the same question more than once: “How do I compete with brands that have twenty times my budget and a full team behind them?” They’ve got more money. More hands. More content. More tools. More capacity. On the surface, it feels like you’re trying to outrun a race car on a bicycle. But here’s the truth most small business owners haven’t fully realized yet: AI is the first tool that does not ju

Let me ask you something: Have you ever sent out an email blast and thought, “Hmm, I wonder if this actually resonated with anyone?” Or worse, “Did I just annoy half my list?” If you’re nodding (or shaking your head in disbelief), you’re not alone. Sending the same generic email to everyone on your list is like throwing spaghetti at the wall and hoping something sticks. Spoiler alert: it rarely does! That’s where email audience segmentation comes in. It’s the secret sauce

By Corey C. Walker Let’s be real: every time someone mentions AI, there’s usually a mix of excitement and panic in the room. “Will AI replace me?” “Will I lose clients if they can use ChatGPT?” “Will robots take over my business?” Take a deep breath. AI isn’t replacing you. It’s releasing you. Releasing you from the busywork. Releasing you from the creative blocks.Releasing you from doing all the things  that keep you from the work you actually love. Let’s talk about how to u

By Corey C. Walker You’ve probably heard this before: People buy from brands they trust. But here’s the thing, trust doesn’t magically appear because you posted a cute product photo or dropped a “link in bio.” Trust is built post by post, story by story, and interaction by interaction. If your Instagram feed feels a little random or you’re not seeing much engagement, you might not have a trust strategy. The good news? You can fix that quickly. Let’s talk about the 5-post Inst

By Corey C. Walker Let’s get this out of the way right now: your newsletter is not your diary . I know, I know, you’ve worked hard on your business. You’ve got new products, exciting updates, maybe even a shiny new office plant. But here’s the truth: your subscribers didn’t sign up to hear about your every move. They signed up because they want something for themselves . That might sting a little, but it’s actually great news. It means your newsletter has one job: to serve yo