
Finding your brand voice
Does your brand have a consistent voice? For instance, if someone did not see any of your physical branding, logo, colors, imagery, could they recognize that the content was from you simply by the words that were written? Especially if you have several content creators, establishing a consistent brand voice is hugely important. Here’s how to get started: Take out several samples of your content and pull the pieces that you feel best represent what you (and your team, if you h