How to Secure a Strong Brand Identity for Your New Business

by Eva Benoit When starting a new business, you may feel as if you’re operating in virtual isolation from the rest of the world. You don’t know what you don’t know, and so you’re left to wing it and hope for the best.

However, you’ll soon discover that, in order to succeed, you need to take a deliberate and strategic approach to marketing your business. It’s not enough to simply shout about your new business—you need to think about how you’re going to stand out from your competitors and make your brand identity stand out from the crowd. Here’s how.


Define your brand identity

First and foremost, you need to define your brand identity and determine how it will influence your customers’ decisions about who they buy from. When defining your brand identity, you’ll want to think about the following:

● What is your brand about?

● What does it stand for?

● What is the core message that you want to convey?

Once you’ve determined these points, you’ll be able to move forward and solidify your brand identity and voice.


Create a unique and consistent brand voice

Once you’ve defined your brand identity, the next step is to create a unique and consistent voice for your brand. This will clearly convey your brand to your customers and help solidify its presence in their minds.

One way to do this is to integrate your logo into your logo so that it becomes a permanent part of your logo. It’s important that your logo is easily recognized by customers and that it is instantly recognizable as your company’s logo.


Incorporate unique features that set your brand apart

Your customers are looking for a reason to choose you over your competitors, and if you’re able to stand out from the crowd by incorporating unique features into your brand, then you will have a leg up on your competitors.

One feature that many businesses find useful is the incorporation of a brand motto. Mottos are a great way to help solidify your identity, as well as to offer helpful guidance for your customers.

For example, you might choose to incorporate the motto “For Quality, For Value, For Service” into your brand identity, and this motto will help to solidify your identity as a business that provides quality products and services at competitive prices.

Mottos like these can help to create a unique and consistent brand voice, as well as to set your brand apart from other businesses in your industry.


Reposition your brand in order to reinforce

If you’re fortunate enough to have established a strong brand identity that customers recognize and view as a reliable brand, then you’ll be able to reposition your branding in order to reinforce your brand identity.

If you’ve built a strong brand identity, then it may be wise to keep it where it is and reposition your logo. Repositioning your logo can help to solidify your brand identity and to help reinforce it with current and potential customers.

In order to get your new logo and name out there, you’ll want to utilize social media. Facebook is ideal for this. But before you pay a company to design your ads for you, use this Facebook ads maker to save money. You can customize your ads with these online tools, including branding, colors, and logos.

Looking to up your content and social media strategy? Book a consultation with The Marketing Specialist Corey Walker today!

Image via Pexels


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