How to Use Evergreen Content to Boost Your Social Media Presence

By Corey C. Walker

Let’s talk about a strategy that's essential for creating a strong online presence: evergreen content. Evergreen content is content that remains relevant and valuable long after it's been published. It's a great tool for driving traffic and engagement to your social media platforms. In this blog post, I'll be sharing why it's important to incorporate evergreen content into your social media strategy and how to do it effectively.

Why Use Evergreen Content in Social Media Posts?

First things first, let's discuss why incorporating evergreen content into your social media strategy is crucial. The primary reason is that it allows you to create content that provides long-term value to your audience. This means that your content will remain relevant and valuable, which will lead to increased engagement and traffic to your social media profiles. Here are some other reasons why using evergreen content is important:

Continual Engagement: With evergreen content, you can continue to engage with your audience long after the initial post. You can reshare it, repurpose it, and refer back to it in future content. This creates a cycle of continual engagement, which is essential for building a loyal audience.
Time-Saving: Creating evergreen content means you don't have to spend as much time constantly creating new content. This can save you time and energy, which can be better spent on other aspects of your social media strategy.
SEO Benefits: Evergreen content is also great for search engine optimization (SEO). Since it remains relevant and valuable over time, it can continue to drive traffic to your website and social media profiles. This can help improve your overall search engine rankings and increase visibility.

How to Use Evergreen Content in Your Social Media Posts

Now that we've established why evergreen content is important, let's dive into how to incorporate it into your social media strategy effectively. Here are some tips to get you started:

Choose the Right Topics: The first step is to choose topics that are timeless and will remain relevant to your audience over time. This can include how-to guides, and general tips and tricks related to your niche. Make sure you do your research and choose topics that have a high level of search volume and low competition.
Repurpose Existing Content: Don't be afraid to repurpose your existing content into evergreen content. This can include turning blog posts into infographics or videos, or breaking down long-form content into smaller, more digestible pieces.
Create Educational Resources: Educational resources, such as ebooks, are great examples of evergreen content. These resources provide value to your audience and can continue to drive traffic to your social media profiles over time.
Focus on Quality: When creating evergreen content, focus on quality over quantity. Your content should be well-researched, informative, and engaging. This will ensure that your content remains relevant and valuable to your audience over time.
Use Visuals: Incorporating visuals, such as images and videos, into your evergreen content can make it more engaging and shareable. Visuals can help break up text and make your content more appealing to your audience.
Share Across Multiple Platforms: Don't limit your evergreen content to just one social media platform. Share it across multiple platforms to reach a wider audience. This can include LinkedIn, Facebook, Twitter, Instagram, and even YouTube.

Final Thoughts

Incorporating evergreen content into your social media strategy is a must-do for anyone looking to create a strong online presence. By choosing the right topics, repurposing existing content, creating educational resources, focusing on quality, using visuals, and sharing across multiple platforms, you can create evergreen content that provides long-term value to your audience. Corey Walker is the co-author of Instagram for Dummies, and Instagram for Business for Dummies. Corey is available for 1:1 consultations, podcast appearances, and special projects. Contact her at corey@themarketingspecialist.com.