The 3 Biggest Mistakes Service-Based Entrepreneurs Make on Social Media

By Corey C. Walker

Social media continues to be a powerful tool for service-based entrepreneurs, offering a platform to build brand authority, attract clients, and grow businesses. However, many entrepreneurs still fall into common traps that hinder their success. As we step into 2025, here are the three biggest mistakes service-based business owners make on social media—and how to avoid them.

1. Prioritizing Virality Over Value

In 2025, social media algorithms favor meaningful interactions and content that keeps users engaged longer. Yet, many entrepreneurs still chase viral trends without considering their relevance to their brand. While a viral video may boost visibility, it doesn't necessarily lead to client conversions or business growth.

How to Avoid This Mistake:

• Focus on creating content that educates, informs, or inspires your target audience.

• Engage with followers through thoughtful conversations and valuable insights.

• Use analytics tools to understand what type of content resonates most with your ideal clients.
  

2. Ignoring Relationship Building

Too many service-based entrepreneurs use social media as a one-way marketing tool, only posting promotions and sales pitches. The reality is that consumers in 2025 expect a more personalized experience and genuine engagement from brands before making a purchasing decision.

How to Avoid This Mistake:

• Respond to comments and direct messages promptly and authentically.

• Join relevant conversations in your niche to establish your expertise.

• Leverage community-driven features like Facebook Groups, LinkedIn discussions, or Instagram Broadcast Channels to deepen connections.
  

3. Spreading Themselves Too Thin

With new platforms emerging and algorithm changes happening frequently, entrepreneurs often feel the pressure to be everywhere at once. However, trying to maintain an active presence on every social platform can dilute your efforts and lead to burnout.

How to Avoid This Mistake:

• Identify which platforms your target audience uses the most and focus your energy there.

• Repurpose content across multiple platforms instead of creating unique content for each one.

• Automate and schedule posts strategically while leaving room for real-time engagement.
  

Social media in 2025 is all about authenticity, meaningful engagement, and strategic content creation. By avoiding these common mistakes, service-based entrepreneurs can effectively leverage social media to build trust, attract clients, and grow their businesses sustainably. Written by Corey Walker, co-author of five bestselling Dummies books focused on Instagram, and social media marketing agency owner specializing in growing leads and sales for service-based businesses. Contact me today for a free 15-minute consultation!