The 5-Post Instagram Strategy That Builds Trust Fast

By Corey C. Walker

You’ve probably heard this before: People buy from brands they trust.

But here’s the thing, trust doesn’t magically appear because you posted a cute product photo or dropped a “link in bio.” Trust is built post by post, story by story, and interaction by interaction.

If your Instagram feed feels a little random or you’re not seeing much engagement, you might not have a trust strategy. The good news? You can fix that quickly.

Let’s talk about the 5-post Instagram strategy that helps you connect, build credibility, and earn trust fast.

1. The “Who You Are” Post

This is where you show up as you. People want to know the face and story behind the brand.

Share a photo or video of yourself (or your team) and tell your audience who you are, what you do, and why you love doing it.

Keep it friendly, not formal. Think coffee chat, not corporate bio.

Example: “Hi, I’m Corey, and I help small businesses make social media feel simple and fun again. When I’m not creating content strategies, you’ll find me hiking with my dog or testing new coffee spots.”

Goal: Build human connection.

2. The “Why You Do It” Post

People don’t just buy what you do. They buy why you do it.

Share a post that talks about your mission or the story that sparked your business. Maybe you started because you saw a problem that needed solving or you wanted to make something better.

Example: “I started my business because I saw too many small brands struggling with social media. I knew there had to be a simpler way to grow without burning out.”

Goal: Build emotional connection.

3. The “You Can Trust Me” Post

Now it’s time to show your audience that you know your stuff. This is where you give them value, a tip, a quick tutorial, or a behind-the-scenes look at how you get results.

Examples:

• A carousel of “3 ways to boost engagement today”

• A short Reel showing your creative process

• A before-and-after of your client’s success

  
  

Goal: Build credibility through expertise.

4. The “See It Works” Post

Social proof is powerful. When people see that others trust you, they’re more likely to do the same.

Share testimonials, screenshots, case studies, or stories of happy customers. Let your audience see real results, not just promises.

Example: “A client used this 3-step caption formula and doubled their engagement in one week. Here’s what she said…”

Goal: Build confidence in your results.

5. The “Let’s Connect” Post

Once you’ve shown who you are, why you do it, and that your work gets results, invite your audience to take the next step.

Ask them to comment, send a DM, or check out your latest offer. The key is to make it conversational, not pushy.

Examples:

• “Tell me your biggest social media struggle in the comments.”

• “DM me the word STRATEGY and I’ll send you my favorite post checklist.”

• “Grab my free guide in the link in bio.”

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Goal: Build engagement and start relationships.

Putting It All Together

Post these five types in rotation. You’ll create a mix that feels real, valuable, and trustworthy.

• Post 1: Who You Are

• Post 2: Why You Do It

• Post 3: You Can Trust Me

• Post 4: See It Works

• Post 5: Let’s Connect

  
  

Then repeat. You’ll never run out of ideas, and you’ll consistently show up in a way that builds trust and connection.

You don’t need fancy trends or daily posting to win on Instagram. You need consistency, clarity, and a plan that puts people first.

Follow this 5-post strategy, and your followers will stop scrolling, start engaging, and see you as the go-to expert in your space.

Because trust isn’t built overnight, but with the right content, it can happen faster than you think.

Written by Corey Walker, co-author of five bestselling Dummies books focused on Instagram, and social media marketing agency owner specializing in growing leads and sales for service-based businesses. Contact me today for a free 15-minute consultation!